For Bella Figura’s new lighting collection, OB Visuals was responsible for developing the complete CGI presentation — from the lighting models, materials and finishes through to the creative direction and design of the interior environments.

Working from the product information, reference photography and design material provided by Bella Figura, we recreated the lighting pieces in 3D and developed a series of fully CGI interior settings designed around the character of each range. The aim was not simply to place the products into existing rooms, but to create environments that supported Bella Figura’s established visual language while keeping the lighting as the main focus of every composition.

The project included individual product imagery, grouped compositions, multiple finish variations, close-up details, portrait and landscape formats, and short CGI films. Each scene was developed to communicate the proportions, materials, glass, metal finishes and atmosphere of the collection while maintaining a consistent visual identity across the full series.

The final result was a coordinated library of presentation-ready CGI content for Bella Figura’s collection launch, lookbook, website, social media and wider marketing use.